Digital Marketing and the Impact of Visual Media

visual media

With Facebook and Twitter embracing video content, and with social networks such as Instagram and Snapchat gaining popularity; we ask what can visual media do for your business?

Video is no stranger to social media platforms and with 2015 mobile video views up a whopping 844% since 2012 (source), video content can transform your marketing success and conversion rates.

The success of visual media marketing is well documented and statistics show that content with relevant images gets 94% more views than content without accompanying images (source); this is huge news for businesses.

Think about your own social media habits, scrolling through your Twitter Feed or News Feed on Facebook becomes a habitual routine, you will be much more likely to pause on something visual that has grabbed your attention.

This is contributing significantly to the success of social networks such as Snapchat, Instagram and Vine, which are continuing to grow at a fast pace; highlighting what marketers already know: consumers want attention-grabbing visual content.

So what can you do? Take a look at your current social media presence, is your timeline an endless stream of corporate talk? Perhaps a couple of visuals thrown in but barely supporting the masses of sales talk?

Consider your audience and think about what you could offer them, some short informative videos, perhaps? Maybe they would like some entertaining images a couple of times a week? Or you could consider releasing some facts in the form of an infographic?

One thing that is certain, visual content on social media works. It’s time to rethink your marketing strategy and make sure that your content is varied and visual.


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We have a range of services that can support your business with digital marketing and visual content; see our full range of services or get in touch to find out more.

Clients we've worked with

BCS Academy    Cityscape Maps Ltd    Gelder Group    Lincoln College    Lincolnshire Scouts    BBC Radio Lincolnshire    Lincs FM Group